About Plateful Consulting
Built from the restaurant floor. Designed for the revenue boardroom.
Plateful Consulting was founded by Saurav Gosain and Deepak Desh Bandhu with one clear conviction: restaurant growth should be engineered, not guessed. What started with working closely with restaurants and understanding their day-to-day operations evolved into a much larger question:
“Why are some restaurants able to turn the same platforms, menus, customers and markets into significantly more revenue than others?” That question became the foundation of Plateful.
Saurav Gosain Co-Founder | Growth & Revenue Strategist
Saurav has been at the centre of Plateful’s journey from its inception — building the business around a simple principle: Find where the revenue is being lost. Find where the opportunity is hiding. Build a system to capture it. His experience spans restaurant operations, Swiggy, Zomato, performance analytics, digital growth, social media and sales strategy, giving him a view that goes beyond simply managing a restaurant’s online presence. He looks at the restaurant as a complete revenue ecosystem — from discovery to conversion, order value to repeat behaviour, advertising to contribution, and visibility to profitability. Rather than treating platforms as isolated channels, Saurav focuses on understanding how every commercial lever works together.
Menu. Pricing. Visibility. Offers. Advertising. Conversion. Customer behaviour. Operations.
The objective is not simply to generate more orders. It is to build a stronger revenue engine.
Deepak Desh Bandhu Co-Founder | Restaurant Strategy & Business Growth
Deepak brings extensive hands-on experience across QSRs, cloud kitchens, casual dining and premium restaurants, with deep expertise in menu engineering, pricing, advertising, platform strategy and restaurant-level commercial execution. His understanding of how restaurants operate on the ground complements Saurav’s focus on growth systems, analytics and revenue strategy. Together, they built Plateful around a belief that sits at the heart of the business: Restaurant growth happens when operations, customer psychology and commercial strategy work as one system.
What Plateful Does:
Plateful Consulting is a restaurant growth and revenue consulting firm specialising in Swiggy, Zomato, digital demand generation and restaurant performance. We work with restaurants to identify the gaps between where their business is today and where its revenue potential can take it.
Our work spans:
Platform Growth: Swiggy & Zomato strategy, listing optimisation, visibility and platform positioning.
Revenue Strategy: Menu engineering, pricing, offers, AOV and conversion optimisation.
Performance & Analytics: Understanding the numbers behind orders, advertising, contribution and customer behaviour.
Demand Generation: Restaurant-focused social media, digital presence and demand creation.
Commercial Growth: Connecting marketing, operations and sales into one measurable growth framework.
Our Approach
We don’t believe restaurants need another agency. They need a growth partner that understands the business behind the dashboard. Every restaurant has a different equation — cuisine, location, competition, menu, pricing, customer profile, operating model and margins.
So we don’t start with a template. We start with the numbers. We identify the friction points, uncover the commercial opportunities and build a strategy around the restaurant’s actual business.
Because:
More orders ≠ more profit.
More visibility ≠ better business.
More advertising ≠ sustainable growth.
The real question is:
Are you building revenue — or simply buying it?
That is where Plateful comes in.
With 5+ years of hands-on experience across 150+ restaurants in 10+ cities, we work towards making restaurant growth more structured, measurable and predictable.
From a single outlet to a cloud kitchen to a growing restaurant chain, our role remains the same:
Understand the business.
Find the opportunity.
Build the system.
Drive the growth.
