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Privacy Policy

At PLATEFUL CONSULTING, accessible from https://platefulconsulting.in/, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by PLATEFUL CONSULTING and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collected in PLATEFUL CONSULTING. This policy is not applicable to any information collected offline or via channels other than this website.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information we collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

When you register for an Account, we may ask for your contact information, including items such as name, company name, address, email address, and telephone number.

How we use your information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website
  • Improve, personalize, and expand our website
  • Understand and analyze how you use our website
  • Develop new products, services, features, and functionality
  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
  • Send you emails
  • Find and prevent fraud

Log Files

PLATEFUL CONSULTING follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information.

Cookies and Web Beacons

Like any other website, PLATEFUL CONSULTING uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

Advertising Partners Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of

PLATEFUL CONSULTING.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on

PLATEFUL CONSULTING, which are sent directly to users’ browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that PLATEFUL CONSULTING has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

PLATEFUL CONSULTING’s Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.

Do Not Sell My Personal Information

Among other rights, consumers have the right to:

  • Request that a business that collects a consumer’s personal data disclose the categories and specific pieces of personal data that a business has collected about consumers.
  • Request that a business delete any personal data about the consumer that a business has collected.
  • Request that a business that sells a consumer’s personal data, not sell the consumer’s personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

GDPR Data Protection Rights

We would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

  • The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
  • The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request that we complete the information you believe is incomplete.
  • The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability – You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

Plateful Consulting was founded by Saurav Gosain and Deepak Desh Bandhu with one clear conviction: restaurant growth should be engineered, not guessed. What started with working closely with restaurants and understanding their day-to-day operations evolved into a much larger question:

“Why are some restaurants able to turn the same platforms, menus, customers and markets into significantly more revenue than others?” That question became the foundation of Plateful.

Saurav Gosain                                                                                                                                                                                    Co-Founder | Growth & Revenue Strategist

Saurav has been at the centre of Plateful’s journey from its inception — building the business around a simple principle: Find where the revenue is being lost. Find where the opportunity is hiding. Build a system to capture it. His experience spans restaurant operations, Swiggy, Zomato, performance analytics, digital growth, social media and sales strategy, giving him a view that goes beyond simply managing a restaurant’s online presence. He looks at the restaurant as a complete revenue ecosystem — from discovery to conversion, order value to repeat behaviour, advertising to contribution, and visibility to profitability. Rather than treating platforms as isolated channels, Saurav focuses on understanding how every commercial lever works together.

Menu. Pricing. Visibility. Offers. Advertising. Conversion. Customer behaviour. Operations.

The objective is not simply to generate more orders. It is to build a stronger revenue engine.

Deepak Desh Bandhu                                                                                                                                                            Co-Founder | Restaurant Strategy & Business Growth

Deepak brings extensive hands-on experience across QSRs, cloud kitchens, casual dining and premium restaurants, with deep expertise in menu engineering, pricing, advertising, platform strategy and restaurant-level commercial execution. His understanding of how restaurants operate on the ground complements Saurav’s focus on growth systems, analytics and revenue strategy. Together, they built Plateful around a belief that sits at the heart of the business: Restaurant growth happens when operations, customer psychology and commercial strategy work as one system.

What Plateful Does:

Plateful Consulting is a restaurant growth and revenue consulting firm specialising in Swiggy, Zomato, digital demand generation and restaurant performance. We work with restaurants to identify the gaps between where their business is today and where its revenue potential can take it.

Our work spans:

Platform Growth: Swiggy & Zomato strategy, listing optimisation, visibility and platform positioning.

Revenue Strategy: Menu engineering, pricing, offers, AOV and conversion optimisation.

Performance & Analytics: Understanding the numbers behind orders, advertising, contribution and customer behaviour.

Demand Generation: Restaurant-focused social media, digital presence and demand creation.

Commercial Growth: Connecting marketing, operations and sales into one measurable growth framework.

Our Approach

We don’t believe restaurants need another agency. They need a growth partner that understands the business behind the dashboard. Every restaurant has a different equation — cuisine, location, competition, menu, pricing, customer profile, operating model and margins.

So we don’t start with a template. We start with the numbers. We identify the friction points, uncover the commercial opportunities and build a strategy around the restaurant’s actual business.

Because:

More orders ≠ more profit.
More visibility ≠ better business.
More advertising ≠ sustainable growth.

The real question is:

Are you building revenue — or simply buying it?

That is where Plateful comes in.

With 5+ years of hands-on experience across 150+ restaurants in 10+ cities, we work towards making restaurant growth more structured, measurable and predictable.

From a single outlet to a cloud kitchen to a growing restaurant chain, our role remains the same:

Understand the business.
Find the opportunity.
Build the system.
Drive the growth.

Plateful Consulting
We don’t manage platforms.
We engineer restaurant growth.